About Me | artanddesignbykp

Hello!

I am a NJ/NYC based freelance graphic designer with over a decade of experience.

I have collaborated with various brands and start-up companies, assisting them in establishing and strengthening their brand presence. My expertise lies in providing clients with the necessary tools to visually convey their unique brand and message. I have aided businesses in translating their brand vision into compelling 2D designs and tangible objects.

Throughout my work, I have developed customized mock-ups, designed websites, created logos and labels, visually merchandised stores and window displays, and effectively marketed products and jewelry. I enjoy crafting design experiences that are both smart and aesthetically pleasing to assist businesses in reaching their goals. I love the entire design process, starting from conceptualization to final execution, and I possess the skill to sketch any concept by hand. I am flexible in adapting to processes that encourage forward thinking and experimentation with color and design to help communicate the concepts of each company’s designs and ideas to their team, clients, and target audience.

Skills:

* Graphic Design (Social Media, Digital & Print Advertisements, Email Campaigns, Informational Packets/Brochures, Package and Product Design, Shipping Flyers, Web Graphics, Logos, Business Cards, Album Covers, Hang Tags, Mockups, Line Sheets, Product Labels and Packaging, Infographics, Mailers, Sales Decks, Sale Sheets, Billboards, Banners, Stickers, etc.)

* Copywriting (Blogs, Press Releases, Flyers, Product Descriptions, etc.)

Proficient In:

* Design (Adobe Creative Suite - Photoshop, Illustrator, InDesign, Premiere, Procreate, Autocad, Figma, Sketchup

* Website Creation & Management (HTML and CSS, Wix, Squarespace)

* Social Media & Email Marketing (Pinterest, Facebook, Twitter, Instagram, Tiktok)

* Data Management, Communication & Presentation (Microsoft PowerPoint, Google Slides, Excel)

Brand Image Creation

Send me a message and let's get creative work done!

I’d love to hear from you. Please contact me to view my portfolio or discuss custom work, project collaboration, wholesale, licensing and sales inquiries, or for painting commissions.

Contact me at:
KristaPruent@gmail.com

09-11 AAS: Interior Design/ Architecture, Parsons The New School for Design, New York, NY

07-09 Bachelor of Fine Arts: Painting, Graphic Art and Design, Caldwell University, Caldwell, New Jersey

05 Cosmetology License, Learning Institute for Beauty Sciences, New York, NY

01-03 Fine Arts: Painting, Printmaking, Silk Screening,
Mason Gross School for the Arts, Rutgers University, New Brunswick, New Jersey